Improvements to the Schweppes Rocker Bottles

It's been a week since the class critique of all our ideas and since then I have written down some improvements to both the idea and the pitch itself to help give it a more eye catching and lasting appeal that will hopefully hold up as a finished product. We were tasked to take what we learnt from the critique, write up a list of improvements and then do a quick sketch to present to our control group.

These are the list of improvements starting with the idea itself.

Improvements to the idea:

1. Needs to be simplified, in its current implementation it is two separate parts as well as the syrup which is sold separately which raised concerns over its complexity and price. Current train of thought is to make it just one item and then the syrup is added, while still retaining the twist and shake to get the custom flavours out into the bottle. This also addresses another concern raised in the idea of the rocker bottom piercing the bottom of the rocker top as the sharp end could be used as a weapon, but if it's all one item people can't get to the sharp piercing part of the bottle without tearing it apart which is just as dangerous as a person cutting into a regular P.E.T.E bottle.

2. A better way of incorporating the cooling element to the bottle, such as a form of gel that would already come with the bottle so people would only have to get the syrup they want and insert it into the bottle. This would also increase the viability of over the counter sales as it's extra cooling can be a selling point from any location.

Some ideas to improve the pitch, due to my limited analogue skills this is going to be a big one:

1. The colours need to be more vibrant and eye catching, which is even visible in the photo as the colours don't really show that well and you need to look really closely to the image to see anything substantial. Current thought train is to have light colour towards the centre of the design that grow in intensity as they reach out to the edge of the page.

2. Needs to include more information on the product including greater coverage of the cooling facts as well as the advantages that brings.

3. Overall presentation needs to be clearer, and more coherent. The four quadrants put the information all over the page with a very loose structure of focus.

4. The main bottle could be implemented into the image with a bit more coherency, as it stands the bottle is just dumped on the page and conflicts with the four quadrant symbol. It could still catch the eye if it was a major part of design but it was worked into the other elements.

5. Title could be cleaner with typography that would be associated with the product and the company making it, (In this case Schweppes). If current idea of making one bottle goes through the control team could simplify the name down to something akin to just "Rockers".

Getting these improvements into a quick sketch is the challenge I am presented with now, more developements as they occur.