Other idea's that came before the bottle: Fried Noodles

WEell today is the day that our first assessment for Luke's Design and critical thinking unit of this subject and before this blog is graced by the analogue pitch of the "Rocker Bottle" design I came up with, I thought I would take the time to go over a couple of the other ideas that I came up with when it came to thinking of a product. As you already know from previous back logs of posts talking about Schweppes bottles, it was required that that sort of critical thinking was applied to a range of products.

the first product on the chopping block was a simple one:

Mi-goreng noodles

Yes, the obscure noodle snack that seems to either spread by culture or word of mouth, I hadn't even heard of the things until I came to Wagga some years ago and I was shocked that I had gone so long ignorent of this simple yet delicteble food that serves the poor admirably. However looking at the packet I can understand why this food had gone on so long without my notice and maybe you'll see why when you gaze at the following...

To me this doesn't exactly market the taste of Mi-goreng well and conveys more of the food suggested you add to the noodles to enhance the flavour, the most glaring example being that of the egg that takes centre stage on the packet and looking closely at the other vegetables and odd bits added to the dish it's very hard to see any noodles at all, in fact I daresay that without the "Fried noodle" label on it I would easily mistake this for some sort of Asian meal in a packet (Which has all the charm of a sandwich from a petrol station vending machine). It has to be said though that the colour scheme of their logo works well with a good mix of warm colours and the packaging wasn't the orginal reason I choose to take a look at Mi-groreng noodles. It was these:

The sash packets, scourge of kitchen benches everywhere as they spill over in globules lumps and sticking to fingers as they make the second last voyage of there existence to the bowl. There were a number of ways to go about this but the first idea that came into my head was to completely redesign the package from the plastic sash's to the wrapping itself to a cardboard box that came complete with bottles for the individual sauces that would squirt out more controlled offerings of the sauces.

The other issue to address was the lack of noodles being visibly shown on the packet while keeping all of the suggested things visible on the package but such a task did seem slightly odious as to get an idea of how to lay it out i would have actually had to cook up a fair chunk of Mi-Goreng and then pose it for reference. It may not seem like much of a reason to drop the idea but a transition from plastic to cardboard seemed to carry just as many negatives as positives and the idea of evolving a product to make it better seemed hollow in this case.